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Website relaunch at LAS:
A look behind the scenes
The time has finally come: Our new LAS website is online! This milestone represents much more than just a fresh layout – it's the result of months of exciting collaboration, a great deal of team spirit, and genuine development at all levels. Together with my colleague Simone Langenbach, many dedicated LAS colleagues, and our external programmer, we have created a website for you that inspires and noticeably simplifies your everyday work.
The path to the new website
The initial brainstorming, layout drafts, and discussions took place in fall/winter 2024. From the very beginning, we didn't just want to refresh the look, but create real added value: for electrical wholesalers, electricians on construction sites, customers, and partners. After carefully selecting an experienced service provider, the technical implementation began just in time for the new year. Now, at the end of August, we're celebrating the successful launch!
Our challenges
Creating the new website was anything but routine for our small marketing team. Between product launches, trade fair preparation, creating labels and user manuals, and daily sales support, the new website had to be created virtually "on the side." But the determination to create the best possible solution for you and the strong support of our team carried us through – even overcoming technical hurdles. Small moments like ice cream on hot days or a barbecue together helped us recharge our batteries.
Website relaunch at LAS:
A look behind the scenes
The time has finally come: Our new LAS website is online! This milestone represents much more than just a fresh layout – it's the result of months of exciting collaboration, a great deal of team spirit, and genuine development at all levels. Together with my colleague Simone Langenbach, many dedicated LAS colleagues, and our external programmer, we have created a website for you that inspires and noticeably simplifies your everyday work.
The path to the new website
The initial brainstorming, layout drafts, and discussions took place in fall/winter 2024. From the very beginning, we didn't just want to refresh the look, but create real added value: for electrical wholesalers, electricians on construction sites, customers, and partners. After carefully selecting an experienced service provider, the technical implementation began just in time for the new year. Now, at the end of August, we're celebrating the successful launch!
Our challenges
Creating the new website was anything but routine for our small marketing team. Between product launches, trade fair preparation, creating labels and user manuals, and daily sales support, the new website had to be created virtually "on the side." Our motto was often: "One step forward, two steps back... sometimes three or four." But the determination to create the best possible solution for you and the strong support of our team carried us through – even over technical hurdles. Small moments like ice cream on hot days or a barbecue together helped us recharge our batteries in between.
At the same time, we used the relaunch to take our product data to a new level: standardized data sheets and updated, structured product information – so you can quickly find exactly what you're looking for.
Unusual in the digital age, but the first drafts of the product pages for visualization were actually created by hand.
Unusual in the digital age, but the first drafts of the product pages for visualization were actually created by hand.
Goals that guided us
For our users
- Modern and clear: A visually appealing interface that intuitively guides you to your goal.
- Fast ways: Fewer clicks, more direct to the right product.
- All information at a glance: Product details, downloads and contact persons available immediately.
- More support in everyday life: From a functional media portal to a callback service – we make it easy.
For our team
- Easy to maintain: Switching to a modern, user-friendly system.
- Better data management: Clear structures make updating and organization easier.
- More space for news: Insights, product information, trade fair reports – we finally say more about what moves LAS.
- Personal note: Because personality counts at LAS – and inspires, as we know from many of our customers.
Would you like a call back at a time convenient for you?
Simply use the button at the bottom right of our website. Tell us your concern and the best time to reach you – we'll get back to you as soon as possible.
Optimized service tools:
- Callback service: Simply enter your request and desired date, and we will get back to you promptly.
- Media portal about OXOMI: Catalogs, brochures, and data sheets are centrally collected and can be found at any time via full-text search. Custom PDFs can be compiled as needed.
- Services and special competencies: Benefit from free lighting planning and the custom construction of individual lighting solutions starting from a quantity of 1.
- Introduction of our cooperation partners: Learn how our network expands our offerings and provides you with new solutions and additional value.
Centerpiece: The new product pages
Particular attention was paid to redesigning our product pages so that our customers can find all the information they need at a glance. The product pages have become a real practical tool:
- Intuitive structure: From the product overview to detailed photos and application examples, everything can be easily clicked through.
- Compact variant tables: All available versions, accessories, and technical details are clearly structured and based on the catalog layout – making selection and comparison easier.
- Quick inquiry: With the inquiry basket, articles can be collected and conveniently requested with just a few clicks – without any detours.
- Central download area: All relevant documents such as data sheets, certificates, operating instructions or light calculation data are available directly with the product.
Proven remains – only better found
Of course, you will still find all important content such as information on funding programs, free trade fair ticket request forms, and an easy-to-understand dealer search – now even easier to access and with a new look.
Centerpiece: The new product pages
Particular attention was paid to redesigning our product pages so that our customers can find all the information they need at a glance. The product pages have become a real practical tool:
- Intuitive structure: From the product overview to detailed photos and application examples, everything can be easily clicked through.
- Compact variant tables: All available versions, accessories, and technical details are clearly structured and based on the catalog layout – making selection and comparison easier.
- Quick inquiry: With the inquiry basket, articles can be collected and conveniently requested with just a few clicks – without any detours.
- Central download area: All relevant documents such as data sheets, certificates, operating instructions or light calculation data are available directly with the product.
Proven remains – only better found
Of course, you will still find all important content such as information on funding programs, free trade fair ticket request forms, and an easy-to-understand dealer search – now even easier to access and with a new look.
My conclusion:
Even though working on the new website was a marathon at times, the result shows what's possible when team spirit, the courage to try new things, a great deal of passion, and a constant focus on putting our customers in their shoes come together. We're far from finished, but with the new website, we're taking a big step toward the future.
Feedback desired!
We're naturally curious to see how the website is received. Share your feedback with us! What do you like? Where can we improve? Every suggestion helps us continually develop the platform for you.
Thank you for your support and interest! Exciting news and lots of activity await you on our website in the coming weeks. Check it out!
Sincerely
Tamara Berg
LAS Marketing
LAS Marketing
