Cologne native joins the LAS team
Change of leadership in North Rhine-Westphalia South
A breath of fresh air is blowing through the LAS team: Tobias Hönerbach is taking over the sales region of North Rhine-Westphalia South from Hans Zarm, effective immediately. Born and rooted in Cologne – and once even a dance officer in a traditional Cologne corps – Tobias brings a wealth of personality and practical experience. As a trained electrician and former branch manager in the electrical wholesale trade, he knows the business from all perspectives – customer service, internal sales, field sales, and management.
Expertise with direct customer focus
His philosophy: "Impossible is nothing." Whether in field sales for sensors, in wholesale, or as a problem solver for clever lighting concepts – Tobias impresses with his experience, dedication, and passion. Customers can look forward to honest, personal interaction and innovative ideas, because he has been intimately familiar with LAS and its products for years.

Hans Zarm hands over the baton, or rather our TENEO remediation operation, to Tobias Hönerbach, who will now be responsible for the North Rhine-Westphalia South region.
Tobias Hönerbach

Hans Zarm remains – with a new focus
After more than ten successful years in the field, Hans Zarm, aged 71, is retiring from day-to-day operations, but will remain with the company as a strategic advisor and innovation scout.
Traffic and congestion in the Ruhr area have recently been more of an adventure than a commute, but his passion for technology and sales at LAS remains undiminished. A true veteran, Hans has shaped the region with exceptional customer satisfaction and is indispensable as a source of ideas and a pillar of support.
Traffic and congestion in the Ruhr area have recently been more of an adventure than a commute, but his passion for technology and sales at LAS remains undiminished. A true veteran, Hans has shaped the region with exceptional customer satisfaction and is indispensable as a source of ideas and a pillar of support.
Thanks Hans, welcome Tobias!
The entire team would like to sincerely thank Hans Zarm for his extraordinary commitment and looks forward to working with Tobias Hönerbach, who promises renewed customer focus and a fresh impetus with his solution-oriented spirit.
And finally, a chuckle: Hans and Tobias demonstrate how universally applicable our TENEO LED renovation insert is. 😂
